here is are they making any money? what i'm not certain of is what are the margins like? if they keep prices this low, is this just a bait and switch to get people involved right now, get the excitement level up and somewhere down the road, they're going to have to raise the prices. >> arthel: when it comes to all electric cars, you think that those might be better suited for fleets, right? >> yeah. all electric -- when you look at it through the hybrid versus all electric car, i think hybrid has a leg up. i think an all electric car for a lot of people out there, in our society where everything is we need it today. we need it now, waiting around for your car to charge for three hours is probably not an option. hybrid is probably better suited. if you have a fleet in a city, central location, taxicabs, delivery trucks and you're coming back at the ends of the day to charge up, that makes a lot more sense to me. >> arthel: so maybe, david, i don't know, hybrids, will they dominate the road more so than the electric car?